Salma is a global food relief program designed to address malnutrition in communities facing displacement.
During the month of Ramadan, we were asked to create a launch campaign for Salma, raising awareness as well as donations from the general public.
As a Strategist on this project—working in close collaboration with a Senior Designer—we created the campaign idea, call to action and content for deliverables including: a brand book, press advertisement, informational video, promotional video, social media strategy and blog post. Our campaign was launched at a national press conference and our videos now have over 100k+ views on YouTube.
Press:
- AMAF Launches Donation Campaign for Salma Food Relief