I created a global, organization-wide storytelling initiative, World of Wolff Olins, to profile employees working across our four hubs: London, New York, San Francisco and Dubai to explore what feeds and inspires their creativity.
Through this project, I hoped to create a greater sense of cohesion internally, connecting offices across geographies while simultaneously showcasing our diversity and creativity externally.
I pitched the idea to our Global Director of Content Strategy, developing guidelines and working with representatives from other offices to drive the initiative forward in each office. Once approved, I interviewed, transcribed, edited and shaped the unique narratives of different individuals on a weekly basis.
The World of Wolff Olins' posts were our top performing Facebook posts of 2015, organically reaching over 4k+ viewers.
You can learn more about World of Wolff Olins here