Born in Germany, growing up in Bahrain, as a Canadian citizen of Kashmiri origin with Kenyan ancestry, I have been lucky to feel connected to many cultures in my life. At the same time, I have also struggled with the feeling that I am not from, or don’t belong, anywhere.
Through this struggle—feeling like an outsider looking in—I have discovered a passion for challenging existing narratives and elevating voices of those on the margins. I have learned the power of making those on the periphery central through storytelling, and how this simple act can hold the potential to uplift individuals and build community.
For me, this has meant everything from creating the brand strategy and writing the manifesto for an education foundation for youth in the Middle East, to creating a short documentary on a man incarcerated for 19 years as he navigates life and comes into his calling as a playwright post-release.
I'm particularly interested in the telling of those stories that serve to complicate and add nuance to existing mainstream, dominant narratives.
I believe that the authentic telling of these stories hinges on a multidisciplinary approach—one that embraces and is strengthened by its intersections. Thus, I am particularly interested in exploring multimedia / multidimensional forms of storytelling, such as: writing, film, doodles and animation, workshops and community engagement, content and marketing strategy, and interaction and experience design.
My deepest belief is that through stories we can give form, shape and texture to feelings, and therefore, to another's experience, and I hope this is what I can spend my life and heart's work doing.
Master in Fine Arts
Tisch School of the Arts
New York University
Open City Fellowship for Emerging Writers
Asian American Writer’s Workshop
Social Documentary Filmmaking
Summer Intensive Residency
School of Visual Arts
Marketing & English
B.S. in Economics
The Wharton School,
University of Pennsylvania
Strategist, SYPartners, New York
Strategist, Wolff Olins, Dubai
Fellow, Wharton Social Impact Initiative, Philadelphia
Research/pattern mapping/insights and trends development/synthesis/framing
All images are used with permission from the photographer Dyana Wing So